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| The PRMTM Process |
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MarketLinc’s rigorous and disciplined approach to Sales Excellence
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Building on 20+ years working with
world-class clients |
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Proven in 500+ sales programs across
Consumer, B2B, and Enterprise markets |
Our deep methodology embodies  best practices in:
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Project Management |
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Campaign strategy and
execution |
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Data profiling |
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Integrated marketing
tactics |
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Personal touch Selling --
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Clients get predictable and repeatable results, time
after time
To deliver consistently, all of MarketLinc’s PRMTM client programs follow this common methodology:
Campaign Strategy
We work closely with your Sales and Marketing teams to understand your sales and marketing strategy and translate that into an effective PRMTM program with an optimal campaign plan.
Data Management
We work closely with your Marketing and IT teams to handle and exchange data in a secure and efficient manner. We deliver a unified view of your prospects and customers, with the highest possible integrity.
Prospect Scoring
Fundamental elements to our PRMTM process include data profiling, segmentation, and scoring which are driven by the campaign strategy.
Integrated Marketing
Depending on your specific PRMTM program and campaign strategy, we may incorporate integrated email marketing to reach out to the prospect universe and gauge interest/response.
Chat and Telesales
As a core element of our PRMTM process, we integrate our highly trained TeleSales reps to make personal contacts with your prospects via outbound calling, inbound toll-free numbers, online click-to-chat, or proactive chat.
Prospect Cultivation
Our PRMTM process ensures that all future sales opportunities are properly cultivated through a carefully designed follow-up program because, in PRMTM, the “No, not now” or “Not interested” prospects are equally as important as your immediate opportunities.
Close or Hand-off
Another core element of our PRMTM process includes our highly trained TeleSales reps either closing sales on our clients’ behalf or, if fully qualified to your requirements and sales-ready, handing them off to your in-house sales team.
Reporting
MarketLinc’s rigorous and disciplined approach to sales excellence includes accurate and frequent reports on your relevant Key Performance Indicators (KPIs).
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