| PRM Methodology |
Clients attain a distinct competitive advantage through predictable, repeatable sales results, campaign after campaign
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Working closely with our partners' sales and marketing teams, MarketLinc strategists develop a close understanding of all strategic issues and Key Performance Indicators (KPIs). MarketLinc's proven Prospect Relationship Management methodology and best-practices is applied to ensure the highest efficiencies are reached through detailed planning and tracking of all stages of the sales conversion process.
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| Marketing Database |
Marketing data on customers and prospects is the key asset to all PRM programs.
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MarketLinc enables the effective use of marketing data from any source, both internal and external, such as Web visitors, existing partner customers, partner marketing leads, list rental, etc. This program's primary source of marketing data will be MarketLinc's proprietary database of over 300,000 IT decision-makers.
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| Data Readiness Management |
Only marketing data which is free of error and duplication, and which provides a complete view of the customer or prospect, can deliver the full impact of a PRM program.
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Incorrect marketing data has the potential to damage customer and prospect relationships just as much as accurate data can maximize sales conversion.
To minimize the negative impact and maximize the sales conversion of accurate data, MarketLinc builds prospect profiles and market segments by receiving client data and creating a unified electronic customer file free of error and duplication, which includes a complete view of the customer. Components include: efficient and secure data handling and exchange; automated data exchange; data integration; automated data cleaning, de-duping, and ingestion into the PRM platform; and Prospect Scoring.
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| Inbound Sales Desk |
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Ability to add a toll-free number to key Web site pages, at crucial points in the sales process, for prospects to engage with MarketLinc's TeleSales professionals over the phone.
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| Targeted E-mail Marketing |
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Engage partner prospects and customers using a customer-centric selling approach with MarketLinc's highly trained sales professionals
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Through continuous training and development and a self-directed career path, MarketLinc's staff progress through 5 professional seniority levels, training to sell technology solutions with ever-increasing levels of complexity.
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| Opportunity Funnel Management |
| Complex sales require multiple and carefully managed steps to ensure PRM success |
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MarketLinc follows a proven multi-stage opportunity management process customized to the needs of individual prospects or offers until they close or are ready to hand off.
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| 2- & 3-way Lead Hand-off |
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Sales-ready leads are handed-off to the partner's sales team using MarketLinc's unique and highly effective 2-way and 3-way process to maintain sales momentum.
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| Cultivating the "Not Now's" |
"Not Now" prospects are the hidden gems with the potential to become either profitable or highly profitable.
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Through scoring the "Not Now" or "Not Interested" prospects, MarketLinc's PRM programs manage the relationship with these candidates, which represent future revenue opportunity, and ensure that all future opportunities are properly cultivated through a carefully designed follow-up program geared at correcting the reasons for the delayed decision to buy.
MarketLinc's process-driven, relationship-building cultivation program supports prospects throughout each stage of readiness-to-buy until a sale is closed. Prospects receive ongoing messages with calls to action, such as invitations to Webinars, new white papers, and more. At any point in the cultivation program, a prospect becomes active by taking action, which immediately triggers a status change, making the "undecided" prospect active and visible in the pipeline again.
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| PRM Portal |
| On-demand Access |
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On-demand partner and staff access to MarketLinc's PRM platform for Lead Status, Reporting, and Performance Monitoring, Data Handling and List Management.
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Systems Integration (CRM, e-Commerce, and more)
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Optional systems integration between our PRM platform and your CRM and/or e-Commerce platforms.
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