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Sales and Marketing Executives in 5 of the world’s 10 largest software companies and 2 of the largest Telecom companies (and at a significant number of the corporate world’s emerging stars) select from MarketLinc’s menu-driven capabilities and decide how best to shore up their own resources to reach their sales targets. |
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home > solutions
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| PRMTM: Unlock the potential of your market |
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MarketLinc's Prospect Relationship Management delivers:
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More sales-
ready Leads for
your
professional
Sales Force |
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Higher online
sales conversion
rates of your
anonymous
website
prospects |
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Optimized Average
Order Values (AOV) |
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Minimized “neglected Leads” to maximize your revenue across all channels |
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Increased sales penetration in your existing customer accounts |
Access our complete PRMTM Solution -- or only the components you need
You decide how much or how little you need.
Prospect Relationship Management is all about optimizing Lead acquisition and managing Prospect conversion through the early stages of your sales process.
With MarketLinc’s menu-driven PRMTM capabilities, your company can shore up on your own resources to reach all of your sales targets and ensure you maximize the effectiveness and efficiency of your in-house Marketing and Sales resources.
PRMTM Core Programs:
Strategy
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Working closely with our clients’ marketing and sales teams, MarketLinc strategists develop a close understanding of all strategic issues and Key Performance Indicators (KPIs). |
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MarketLinc’s PRMTM Methodology, refined over 20 years prospecting and selling, embodies best practices in |
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- Project Management
- Campaign Strategy and Execution
- Data Profiling
- Integrated Marketing Tactics, and
- Personal touch selling via phone, chat, email and the web
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Services
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MarketLinc Technical Specialists work closely with your Marketing and IT teams to optimize Data Management, fundamental elements to our PRMTM Process. They deliver a unified view of your prospects and customers, with the highest possible integrity. Services include: |
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- Secure data handling
- Data exchange, integration, cleaning and de-duping
- Data profiling, segmentation, and scoring
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MarketLinc Strategists, working closely with your Marketing team, deliver Integrated email Marketing campaigns to reach out to Prospects with effective emails, messaging, content, and landing pages that maximize click-throughs and response rates |
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- All email campaigns are fully compliant with anti-spam regulations
- All email activity is fully tracked and used to drive subsequent TeleSales and cultivation activity
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MarketLinc Professional TeleSales management and staff team have a 20-year track record of selling up to $100K deals over the phone. Our Sales Professionals deliver superior results, handling ever more complex accounts, by following MarketLinc’s patent-pending Sales Process training (organized in 5 level of seniority, following a Certification process through a structured training and development path) combined with each client’s specific requirements. Services include: |
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- Outbound TeleSales
- Inbound TeleSales
- Chat
- Prospect Cultivation
- Deal Close
- Deal Hand-off
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Tools
MarketLinc’s on-demand PRMTM platform is the backbone that enables our client’s Prospect Relationship Management strategy. Its menu-driven capabilities can be accessed directly via MarketLinc’s PRMTM portal by either MarketLinc’s TeleSales teams or by our Clients’ sales teams.
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Access reporting and key performance indicators in real-time |
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Manage and track campaign results |
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Setup and manage integrated marketing campaigns and cultivation workflow |
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Monitor quality and review calls |
Complete, menu-driven client flexibility: MarketLinc clients initiate their own PRM strategy by accessing some or all of MarketLinc’s products and services. Then, when their organization is ready, they can take these products and services in-house with complete flexibility and efficiency.
Results
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MarketLinc works with clients the way they want to work with us. |
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PRM delivers: |
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- More sales-ready Leads for your professional Sales Force
- Higher online sales conversion rates of your anonymous website prospects
- Optimized Average Order Values (AOV)
- Minimized “neglected Leads” to maximize your revenue across all channels
- Increased sales penetration in your existing customer accounts
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Learn more about the exciting results that a custom tailored PRM solution can provide by reviewing our white paper: Unlocking Additional Profit from Managing Prospect Relationships |
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