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home > solutions > lead generatorTM
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| MarketLinc Lead Generator™ Program |
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 Focus Your Sales Team On Closing Deals!
Highlights:
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Deliver only
sales-
ready
Opportunities
to
your Sales team |
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Turn your “Not
Now” Prospects
into sales-ready
Leads |
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Leverage
MarketLinc’s
Database of over |
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300,000 Business and IT Decision Makers |
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Manage the Leads-conversion process with the right tools in real-time |
Key Capabilities
PRM Methodology
Clients attain a distinct competitive advantage through predictable, repeatable sales results, campaign after campaign
Working closely with our clients’ marketing and sales teams, MarketLinc strategists develop a close understanding of all strategic issues and Key Performance Indicators (KPIs).MarketLinc’s proven Prospect Relationship Management methodology and best-practices is applied to ensure the highest efficiencies are reached through detailed planning and tracking of all stages in the sales conversion process.
Marketing Database
Marketing data on customers and prospects is the key asset to all PRM programs.
MarketLinc enables the effective use of marketing data from any source, both internal and external, such as web visitors, clients’ existing customers, clients’ marketing leads, list rental, etc. This programs primary source of marketing data will be MarketLinc's proprietary database of over 300,000 IT decision-makers.
Data Readiness Management
Only marketing data which is free of error and duplication, and which provides a complete view of the customer or prospect, can deliver the full impact of a PRM program.
Incorrect marketing data has the potential to damage customer and prospect relationships just as much as accurate data can maximize sales conversion.
To minimize the negative impact and maximize the sales conversion of accurate data, MarketLinc builds Prospect profiles and market segments by receiving client data and creating a unified electronic customer file free of error and duplication, which includes a complete view of the customer.Components include: efficient and secure data handling and exchange; automated data exchange; data integration; automated data cleaning, de-duping, and ingest into PRM platform; and Prospect Scoring.
Inbound Sales Desk
Ability to add a toll-free number to key website pages, at crucial points in the sales process, for Prospects to engage with MarketLinc’s TeleSales professionals over the phone
Targeted
Email Marketing
Cost-effectively initiate sales relationships with individual prospects, gauge interest and generate early responses
Deployment of targeted emails with unique offers and calls-to-action sent directly to individuals and segments of MarketLinc clients’ Prospect database, driving them to a unique landing page
Outbound
Telesales
Engage clients’ Prospects and Customers using their customer-centric selling approach with MarketLinc’s highly trained sales professionals
Through continuous training and development and Self-Directed Career Path, MarketLinc’s staff progress through 5 professional levels, training to sell technology solutions in ever-increasing levels of complexity
Opportunityf Funnel Mgmt
Complex sales require multiple and carefully managed steps to ensure PRM success
MarketLinc follows a proven multi-stage opportunity management process custom tailored to the needs of individual Prospects/offers until they close or are ready to hand off
2- & 3–way Lead
Hand-off
Sales-ready Leads are handed-off to Clients’ Sales team using MarketLinc’ unique and highly effective 2-way and 3-way process to maintain sales momentum
Not Now’s
Cultivation
“No, not Now” prospects are the hidden gems with the potential to become either profitable or highly profitable.
Through scoring the “No, not Now” or “Not interested” prospects, MarketLinc’s PRM programs manage the relationship with these prospects, which represent future revenue opportunity, and ensure that all future opportunities are properly cultivated through a carefully designed follow-up program geared at the reasons for the delay in the decision to buy.
MarketLinc’s process-driven, relationship-building cultivation program to support Prospects through all stages of readiness-to-buy until a sale is closed. Prospects receive ongoing messages with calls to action, such as invitations to webinars, new white papers, etc. At any point in the Cultivation program, a Prospect becomes active by taking action, which immediately triggers a status change, making the “undecided” prospect active and visible in the pipeline again.
PRM Portal
On-demand Access
On-demand client and staff access to MarketLinc’s PRM platform for Lead Status, Reporting, and Performance Monitoring, Data Handling and List Management.
System Integration
(CRM, e-Comm, etc.)
Optional system integration between our PRM platform and your CRM and/or e-Commerce platforms.
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