Marketing


6 Ways To Avoid Support Requests In Your Sales Chat Program

From small businesses with relatively low website traffic all the way up to enterprise companies with millions of site visitors, many of our customers approach us with a similar problem—a sales team that is spending too much time in chat...

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Part 5: Keys to Effective Measurement With Live Chat

Congratulations! You’ve made it to the final installment of this five-part series where we’re breaking down exactly how to optimize your approach to live chat. Here’s a quick overview of what’s been covered so far: Part 1: Are You Serious...

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Part 4: Keys to Effective Engagement with Live Chat

In this series, we’re on a mission to help you optimize your live chat function. In part one, we explored the warning signs of an unoptimized approach to live chat. In part two, we laid out three steps to help you prioritize...

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Part 3: Keys to Effective Testing with Live Chat

In this series, we’re breaking down exactly how to optimize your live chat investment through four fundamentals: targeting, testing, engagement, and measurement. If you missed out on part one or part two of the series, consider taking some time to...

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Part 2: Keys to Effective Targeting with Live Chat

As we mentioned in part one of this series, the best live chat features are optimized across four key pillars: targeting, testing, engagement, and measurement. Today, we will explore whether targeting, or lack thereof, may be holding you back from...

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Convert More Website Traffic Using Modern Marketing Practices for Intelligent Live Chat

Thousands of modern marketers have fully embraced marketing automation software in their efforts to identify, engage, convert, optimize and analyze using marketing technology. Modern marketers know that it’s more than just demographics that make up an ideal customer profile. They...

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Serving the underserved: the path to incremental revenue measurement

4 key steps to successfully attaining incremental revenue through performance attribution In our series “Serving the Underserved,” we have been discussing the untapped opportunity for e-commerce businesses to convert more visitors and drive up to 20% more revenue by providing...

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Serving the Underserved: Real-time, Live Visitor Engagement Turns Revenue Lost Into Revenue Lift

In our blog series “Serving the Underserved,” we’ve been discussing the untapped opportunity for e-commerce businesses to convert more visitors on their websites and how they can drive upwards of 20% more revenue by providing real-time, live sales assistance to...

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Serving the underserved – are you leaving $ on the table?

4 key considerations for converting more visitors on your e-commerce site. According to forecasts from market researcher eMarketer, global e-commerce sales will more than double between 2015 and 2020, increasing from $1.7 trillion to $3.6 trillion. However, online conversion rates...

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