Blog

From customer engagement to conversion rate optimization to proving ROI with analytics, read the latest on how to make sure you’re serving your customers intelligently.


How Intelligent Visitor Engagement Can Capture Up to 20% More Revenue

With average ecommerce conversion rates falling between 2-8%, most e-business professionals are challenged with squeezing incremental revenue from over 90% of their visitors. And while optimizing web design and usability (UX), beefing up product content, and offering discounts and free trials...

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Serving the underserved: the path to incremental revenue measurement

4 key steps to successfully attaining incremental revenue through performance attribution In our series “Serving the Underserved,” we have been discussing the untapped opportunity for e-commerce businesses to convert more visitors and drive up to 20% more revenue by providing...

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Serving the Underserved: Real-time, Live Visitor Engagement Turns Revenue Lost Into Revenue Lift

In our blog series “Serving the Underserved,” we’ve been discussing the untapped opportunity for e-commerce businesses to convert more visitors on their websites and drive upwards of 20% more revenue by providing real-time, live sales assistance to the right visitors,...

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Website Visitor Qualification: the first step in converting more visitors on your e-commerce site.

Serving the underserved – not all visitors are created equal In our previous blog, we highlighted the challenges businesses face with online conversion rates of 2-4%, and the untapped opportunity to convert more visitors and capture up to 20% more...

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Infographic: Serving the Underserved

Data Source: http://www.emarketer.com/public_media/docs/ eMarketer_eTailWest2016_Worldwide_ECommerce_Report.pdf

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Serving the underserved – are you leaving $ on the table?

4 key considerations for converting more visitors on your e-commerce site. According to forecasts from market researcher eMarketer, global e-commerce sales will more than double between 2015 and 2020, increasing from $1.7 trillion to $3.6 trillion. However, online conversion rates...

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The Moment of Truth: Playing an Active Role in the Customer Journey

Research is an untapped well of conversion potential. Are you missing out? Most online shoppers want to know what they’re in for before they buy, especially when they’re shopping for something big. According to a study from Google, 88% of...

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Are there visitors on your site who you should be speaking with?

How Human-to-Human Contact Drives Sales Shopping in the digital space is dramatically different from the traditional retail experience, but one thing hasn’t changed: people. Ultimately, it’s people who make purchasing decisions, and the human connection offered by a helpful customer...

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The Untold Truth About Marketing Automation

Check out this blog to learn more about how to bring human engagement back into your eCommerce sales. Learn how Symantec grew revenue by 13% within one year without adding a shiny new tool. The explosion of marketing automation platforms...

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