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From customer engagement to conversion rate optimization to proving ROI with analytics, read the latest on how to make sure you’re serving your customers intelligently.


Serving the underserved – are you leaving $ on the table?

4 key considerations for converting more visitors on your e-commerce site. According to forecasts from market researcher eMarketer, global e-commerce sales will more than double between 2015 and 2020, increasing from $1.7 trillion to $3.6 trillion. However, online conversion rates...

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The Moment of Truth: Playing an Active Role in the Customer Journey

Research is an untapped well of conversion potential. Are you missing out? Most online shoppers want to know what they’re in for before they buy, especially when they’re shopping for something big. According to a study from Google, 88% of...

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Are there visitors on your site who you should be speaking with?

How Human-to-Human Contact Drives Sales Shopping in the digital space is dramatically different from the traditional retail experience, but one thing hasn’t changed: people. Ultimately, it’s people who make purchasing decisions, and the human connection offered by a helpful customer...

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The Untold Truth About Marketing Automation

Check out this blog to learn more about how to bring human engagement back into your eCommerce sales. Learn how Symantec grew revenue by 13% within one year without adding a shiny new tool. The explosion of marketing automation platforms...

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ECommerce Marketers: Stop training bad behavior in your customers

At its essence, an eCommerce business must create the best possible shopping experience for the consumer while, at the same time, increase revenue for the business.  ECommerce Marketers are looking for every possible solution to achieve these sometimes unparalleled goals. ...

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