6 Ways To Avoid Support Requests In Your Sales Chat Program

From small businesses with relatively low website traffic all the way up to enterprise companies with millions of site visitors, many of our customers approach us with a similar problem—a sales team that is spending too much time in chat dealing with support inquiries and not enough time, well, selling. Live chat is an incredible…

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Part 5: Keys to Effective Measurement With Live Chat

Congratulations! You’ve made it to the final installment of this five-part series where we’re breaking down exactly how to optimize your approach to live chat. Here’s a quick overview of what’s been covered so far: Part 1: Are You Serious About Generating Revenue With Chat? Part 2: Keys to Effective Targeting With Live Chat Part…

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Part 4: Keys to Effective Engagement with Live Chat

In this series, we’re on a mission to help you optimize your live chat function. In part one, we explored the warning signs of an unoptimized approach to live chat. In part two, we laid out three steps to help you prioritize the best chat opportunities through targeting. And in part three, we showed you why testing is…

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Part 3: Keys to Effective Testing with Live Chat

In this series, we’re breaking down exactly how to optimize your live chat investment through four fundamentals: targeting, testing, engagement, and measurement. If you missed out on part one or part two of the series, consider taking some time to go back. Or, if you’re ready, let’s dive deep into the importance of testing to…

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Why live chat increases conversion rates and sales

Increasingly, Live Chat is becoming one the most effective tools businesses are using to increase sales and conversion rates. Doing it right, however, is the real key to success. This means using an intelligent live chat solution that allows you to identify and engage with the right customers at the right time with content that…

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Serving the underserved – are you leaving $ on the table?

4 key considerations for converting more visitors on your e-commerce site. According to forecasts from market researcher eMarketer, global e-commerce sales will more than double between 2015 and 2020, increasing from $1.7 trillion to $3.6 trillion. However, online conversion rates are still low at 3-4 percent on a PC and 1-2 percent on a mobile…

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The Moment of Truth: Playing an Active Role in the Customer Journey

Research is an untapped well of conversion potential. Are you missing out? Most online shoppers want to know what they’re in for before they buy, especially when they’re shopping for something big. According to a study from Google, 88% of online shoppers perform preliminary research while considering a major purchase, and they can gather information…

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Are there visitors on your site who you should be speaking with?

How Human-to-Human Contact Drives Sales Shopping in the digital space is dramatically different from the traditional retail experience, but one thing hasn’t changed: people. Ultimately, it’s people who make purchasing decisions, and the human connection offered by a helpful customer sales rep can be as effective in digital commerce as it is in traditional retail.…

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The Untold Truth About Marketing Automation

The explosion of marketing automation platforms and high-powered eCommerce tools has changed the marketing game for good. Automated marketing funnels and eCommerce operations are a vast improvement over the time- and resource-intensive outbound marketing methods of yesteryear. So it’s no wonder that companies are racing to see which new technologies they can add and optimize…

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ECommerce Marketers: Stop training bad behavior in your customers

At its essence, an eCommerce business must create the best possible shopping experience for the consumer while, at the same time, increase revenue for the business.  ECommerce Marketers are looking for every possible solution to achieve these sometimes unparalleled goals.  One solution is costing them revenue and training for bad customer behavior. Finding new customers,…

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