The Contents of Your Personalized Assessment
Your Chat Opportunity Assessment will be customized to your site and provide you with:
- The potential net new revenue you can expect from an optimized chat solution.
- The Visitor Segments that are likely to get the best ROI from chat.
- Staffing requirements to achieve full revenue potential
How does it work
Our proprietary analytics algorithm will segment your traffic into six categories:
Non-BuyersThe user is not qualified to become a customer. They may be on the wrong site, looking for a job, be a competitor, looking for free options, etc.
BrowsersThe user is interested, but unsure of if they need your product.
ProspectsThe user knows they need a product like yours, but are unsure of the next step.
ShoppersThe user knows they need a product like yours and are assessing your value offering.
High Intent UsersThe user knows they need your product, but they need a little convincing to make the purchase.
Self ConvertersThe user is on your website to purchase your product and will do so without any sales assistance.
Key Performance Indicators
Forecasting chat results include:
- Establishing the baseline performance for each visitor segment.
- Pulling benchmarks for key performance indicators.
- Identifying the segments where optimizing chat will improve results.
From this data, we can pinpoint how an optimized chat solution will lead to revenue lift for your business. This includes business insights and projections that are directly related to your website revenue and resource requirements.
After you fill out the form we will schedule a brief meeting to learn more about you and your business. From there, it’s an easy process that involves:
Signing of an NDA to protect your interests.
Access to your web analytics account is granted.
Receive your report within 4 business days.
Frequently Asked Questions
Will this analysis help me if I already have chat?
Yes, the baseline results for your site will include your existing chat program and we will provide you with the benchmark so that you can see what the potential of a fully optimized chat solution will deliver. We will also provide you with information on what changes you will need to make to your chat program to realize these results.
Is it really free? What’s the catch?
MarketLinc’s Chat Opportunity Assessments are always 100% free of charge. Even our clients don’t pay us one-off fees or retainers, as we work on a solely pay by performance model. We do this because we are confident that we can generate your business the results it needs to succeed.
What will make my report customized?
Your Chat Opportunity Assessment starts with an exploration of your website analytics. We use a blend of digital tools and hand-made reports to identify the gaps in your online performance. Then, by piecing together your data with our expertise, we can make accurate personalized projections about your potential results.
How will you protect my data?
When granting our team access to your website analytics, you may grant us solely “read-only” access. Furthermore, we can assure you that any data we work with is held to the strictest data protection and privacy policies in accordance with the non-disclosure agreement and security processes that are ISO 2001 certified, and GDPR and SOC II, Type 2 compliant.