Intelligent visitor scoring that helps you convert.

Conversions are the lifeblood to any eCommerce business. But winning those conversions is difficult — make that very difficult.

In fact, around the globe:

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%

The average conversion is a meager 2%

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%

The average abandonment rate is 67%

$
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$92 is spent acquiring customers for every $1 spent converting them

The Power of eCommerce Conversation

Today’s busy online shopper moves fast. To keep up and convert, brands need to intersect their customers in real-time with helpful conversations.

Using either a chatbot or an agent over live-chat messaging (or both), merchants can authentically engage and help their customers as they shop. By doing so, potential challenges can be addressed in real-time, and the chances of reaching the coveted conversion finish line improve.

Convert With Intelligent Scoring

While conversational commerce is an essential tool for every eCommerce merchant, it’s also critical that it’s applied intelligently. Meaning, it shouldn’t be applied to every customer.

Because it’s expensive to:

  • Waste time on unproductive chats
  • Miss revenue with misalignment
  • Cannibalize marketing revenue
  • Disrupt self-serve revenue

To make conversational commerce a success, merchants need to know exactly which customers to apply it to — and which to skip.

What they need is a way to intelligently rank and score their visitors.

Introducing
MarketLinc Lift AI

Unlocking Customer Data to Drive Conversions

MarketLinc Lift AI is designed to help merchants increase their sales revenue by making the best use of their conversational sales resources.

Rather than applying conversational resources to all visitors, MarketLinc Lift AI uses four distinct data sets to identify the ideal customer for conversational targeting:

Level of engagement

1. Level of engagement:

how engaged a visitor is while shopping provides insight into how interested they are with a site’s products.
Brand affinity

2. Brand affinity:

a visitor’s history with a brand provides insight into their level of trust.
Content lifecycle

3. Content lifecycle:

the type of content a customer views provides insight into their interests and how far along they are in the decision-making process.
Chat engagement data

4. Chat engagement data:

based on data from 250 million chat engagements, MarketLinc has deep insight into which visitor type is most likely to convert with chat engagement.

Always Optimizing Your Revenue

Lift AI is not a set it and forget it solution. It’s an ongoing optimization tool that continuously works to increase your revenue. Using machine learning, Lift AI learns from visitor interactions and adjusts their scores to keep your site highly-tuned.

Unlocking Incremental Revenue for Symentec

With Lift AI, Symantic was able to gain a

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%

lift in target visitor revenue.

“MarketLinc delivered on every promise for revenue growth and an increase in customer lifetime value.”

Brian Dehaan, Ebusiness Product Management
Norton by Symantec

Unlocking Incremental Revenue for Symentec

With Lift AI, Symantic was able to gain a

0
%

lift in target visitor revenue.

“MarketLinc delivered on every promise for revenue growth and an increase in customer lifetime value.”

Brian Dehaan, Ebusiness Product Management
Norton by Symantec

Unlock Your Hidden Revenue with MarketLinc Lift AI.
Contact us for a free demo today.