Since 2015, the adoption of online chat has grown by 400%. However, many online businesses are taking the wrong approach to live chat, leading to a failure to meet their customers’ live chat demands.
You’ve likely heard the phrase, “work smarter, not harder”. This concept, as broad as it is, can be carried into your live chat optimization strategy. Studies show that today’s customers are drowning in information are looking for a personalized, targeted online experience to match their needs.