Norton was able to increase incremental revenue by 13% across the target market, and increase customer satisfaction by providing real-time digital personalization integrated with human-to-human interactions at critical moments in the buying journey. Norton gained accurate customer journey insight into reasons why consumers engage during their buying journey and used that information to help improve the buying experience.
“We tried a couple of vendors to improve our performance across the site, and we weren’t able to get the improvement we needed. With MarketLinc, we’re always improving, we can always measure the exact impact, and we only pay on incremental revenue.”
Matt Zumwalt, Director, Regional Online Business, Consumer
Norton by Symantec