MarketLinc is committed to protecting your privacy. We publish our Privacy Policy so
that you can understand our privacy practices and how they help protect your privacy.

MarketLinc handles Personal Data both as a Processor and as a Controller, as defined in
the General Data Protection Regulation (GDPR).

Introduction

MarketLinc is a trans-national business headquartered in the United States. Our management structure and business processes cross borders. Some of our technological systems and databases are shared between our U.S., Canadian, European and other international offices. This means that our customer and employee data is transferred across borders.

MarketLinc and each of its U.S. entities that may from time to time handle personal information collected from individuals located within European Union member countries and Switzerland comply with both the EU-US Privacy Shield Framework and the Swiss-US Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, onward transfer and retention of personal information from European Union member countries and Switzerland. MarketLinc has certified to the U.S. Department of Commerce that it, and its U.S entities: MarketLinc (USA) Inc. and MarketLinc USA, adhere to the Privacy Shield Principles.

If there is any conflict between the terms in this Privacy Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern.  To learn more about the Privacy Shield program, and to view MarketLinc’s certification, please visit https://www.privacyshield.gov.

Security

In order to ensure your privacy and security, MarketLinc has put in place privacy and security technologies and procedures to protect your personal information from unauthorized access, use or disclosure. You should be aware, however, that no transmission or storage of information is guaranteed to be completely secure. Unauthorized entry or use, hardware or software failure, and other factors may compromise data security.

What We Collect

We collect personal information from customers and potential customers through direct email, telephone calls, and our website. We may collect some or all of the following information from customers and potential customers, including those located in the EEA and Switzerland: name; email address; telephone number. We use the personal information we collect from our customers and potential customers only for legitimate business purposes, including: (1) contract and billing administration, (2) product and service delivery, (3) communications regarding marketing and technical information concerning our products and services, (4) notifying our customers and potential customers regarding important events related to MarketLinc, and (5) fulfilling our business obligations to our customers. We limit access to this information to only those employees who are necessary to carry out the above listed business purposes.

We use human resources data we collect from our employees or potential employees, including those in the EEA and Switzerland only for the following business purposes: (1) the management and operations of our company, its functions and activities, (2) employee communications, including employee surveys, (3) maintaining a global directory, (4) carrying out obligations under employment contracts and employment, tax and benefits laws, and in connection with other working relationships or arrangements, (5) development and training programs, (6) recruiting and hiring job applicants, (7) assessing qualifications and performance, (8) performing background checks and verifying references, (9) managing employee performance, (10) determining employee compensation or payment, (11) managing the employee termination process, and (12) other general human resources purposes. We limit access to this information to only those employees who are necessary to carry out the above listed business purposes.

Use of Cookies

Some parts of MarketLinc’s website may use cookies, which are files or identifying “markers” on a user’s computer for identification and personalization purposes. We may use cookies in order to determine the usefulness of our site information to our users and to see how effective our navigational structure is in helping users reach that information and for other purposes.

You are not required to accept cookies. However, if you reject cookies, certain functionality of our website may not work properly (if at all).

Sharing Information

Unless authorized by you, we will not share any information that you provide us with third parties except to allow such parties to assist or facilitate in the services we provide to you, enforce an agreement, or protect our rights. We may also share information with a parent, affiliated, or successor entity. We may also provide information relating to your use of the website on an aggregate basis to third parties to provide services, such as site analytics.

We will not transfer Personal Information originating in the EEA or Switzerland to third parties unless such third parties have entered into an agreement in writing with us requiring them to provide at least the same level of privacy protection to your Personal Information as required by the Principles of the EU-US Privacy Shield Framework or the Swiss-US Privacy Shield Framework. We acknowledge our liability for such data transfers to third parties.

Protection of Children’s Personal Information

MarketLinc.com is a general audience site and we do not knowingly collect personal information from children.

Third Party Sites

We are not responsible for the privacy practices employed by or the contents of third party websites or applications that are linked to or from our website.

Legally Required Disclosures

We are committed to protecting your privacy, but are also required to comply with the law and respond to lawful requests or legal processes, including subpoenas, warrants and civil discovery demands from private parties and the government.

Requests, Recourse, Enforcement, and Liability

MarketLinc commits to resolve enquiries or complaints about our collection or use of your personal information.  European Union and Swiss individuals with inquiries or complaints regarding our Privacy Policy or GDPR, or if you wish to access, correct, erase, transfer, restrict or object to processing, or confirm that MarketLinc has personal data relating to you, you should first contact MarketLinc at:

Data Protection Officer
MarketLinc
PO Box 24014, RPO Midtown
Saskatoon, SK
S7K 8B4
Email: dpo@marketlinc.com
Telephone: +1 (800) 923-7006
Telephone: +1 (306) 956-7015

MarketLinc commits to cooperate with the panel established by the EU data protection authorities (DPAs) and the Swiss Federal Data Protection and Information Commissioner and comply with the advice given by the panel and Commissioner with regard to data transferred from the EU and Switzerland.

These recourse mechanisms are available at no cost to you.

Under certain conditions, if you are not satisfied with the above recourse mechanism, you may be able to invoke binding arbitration.

MarketLinc is under the jurisdiction as well as the investigatory and enforcement powers of the US Federal Trade Commission for purposes of the EU-US Privacy Shield Framework and the Swiss-US Privacy Shield Framework.

Google Analytics

This website uses Google Analytics for data collection. You can see how Google uses data when you use their partners’ sites by visiting this link (www.google.com/policies/privacy/partners/). We use cookies to analyze user activity in order to improve the website.

 

Google Analytics + Advertising Features

Interest-Based Online Advertising and Google Analytics

This website uses Google Analytics for data collection. You can see how Google uses data when you use their partners’ sites by visiting this link (www.google.com/policies/privacy/partners/). We use cookies to analyze user activity in order to improve the website.

This site implements:

  • Remarketing with Google Analytics
  • Google Display Network Impression Reporting
  • Google Analytics Demographics and Interest Reporting
  • Integrated services that require Google Analytics to collect data for advertising purposes, including the collection of data via advertising cookies and identifiers

Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to this website. We use Google Analytics’ 3rd-party audience data such as age, gender, and interests to better understand the behavior of our customers and work with companies that collect information about your online activities to provide advertising targeted to suit your interests and preferences. These companies also use automated technologies to collect information when you click on our ads, which helps track and manage the effectiveness of our marketing efforts.

Visitors can opt-out of the advertising features we use by reviewing the information on the following websites:

User-Id

By Logging in to this website you agree to allow this site to link your account information with the data collected with Google Analytics. No personally identifiable information will be stored in Google Analytics.

*Reference Privacy Policy on logins.

Remarketing

Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to this website. We use Google Analytics’ 3rd-party audience data such as age, gender, and interests to better understand the behavior of our customers. We also work with companies that collect information about your online activities to provide advertising targeted to suit your interests and preferences. These companies also use automated technologies to collect information when you click on our ads, which helps track and manage the effectiveness of our marketing efforts. Third-party vendors, including Google, show our ads on sites across the Internet.

You can opt out of Google’s use of cookies by visiting Google’s Ads Settings. Alternatively, you can opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page.

Facebook

We use cookies to analyze user activity in order to improve the Website. Third-party vendors, including Facebook, use cookies to serve ads based on someone’s past visits to this website. We use Facebook’s 3rd-party audience data such as age, gender, and interests to better understand the behavior of our customers. We also work with companies that collect information about your online activities to provide advertising targeted to suit your interests and preferences.  These companies also use automated technologies to collect information when you click on our ads, which helps track and manage the effectiveness of our marketing efforts.

LinkedIn Tracking, Analytics and Audience Matching

Third-party vendors, including LinkedIn, use cookies to serve ads based on user’s past visits to this website. We use LinkedIn’s 3rd-party audience data such as age, gender, and interests to better understand the behavior of our customers. We also work with companies that collect information about your online activities to provide advertising targeted to suit your interests and preferences. These companies also use automated technologies to collect information when you click on our ads, which helps track and manage the effectiveness of our marketing efforts. Third-party vendors, including LinkedIn, show our ads on sites across the Internet.

You can learn more about opting out of LinkedIn’s use of cookies by visiting https://www.linkedin.com/help/linkedin/answer/62931/manage-advertising-preferences?lang=en. Alternatively, you can opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page.

Changes to this Privacy Statement

MarketLinc may amend this statement from time to time, so please review it frequently. If we make material changes to this statement, we will notify you on our home page, on this page, by email, or by other forms of notice.

Contact Information

If you have any questions or concerns about our privacy practices, please email us at privacy@marketlinc.com

Data Protection Officer
MarketLinc
PO Box 24014, RPO Midtown
Saskatoon, SK
S7K 8B4
Email: dpo@marketlinc.com
Telephone: +1 (800) 923-7006
Telephone: +1 (306) 956-7015

Last updated: 2018

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