For more than 20 years, Kaspersky Lab has transformed its deep threat intelligence and security expertise into next-generation security solutions and services that protect businesses, critical infrastructure, governments, and consumers around the globe. Kaspersky Lab’s award-winning technologies protect more than 400 million users. In the consumer unit, the online customer retention sales team is responsible for reducing churn, increasing customer lifetime value (LTV), and ensuring a positive online experience.
“Potential customers needed to see the value of our new product, Kaspersky Security Cloud. We had to more effectively demonstrate the importance of this adaptive technology in order to better serve customers and meet sales objectives.”
North American, Kaspersky Lab
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