Industry

Consumer and Business Software

Business

Internet Security and Threat-Management Solutions

The Results

For more than 20 years, Kaspersky Lab has transformed its deep threat intelligence and security expertise into next-generation security solutions and services that protect businesses, critical infrastructure, governments, and consumers around the globe. Kaspersky Lab’s award-winning technologies protect more than 400 million users. In the consumer unit, the online customer retention sales team is responsible for reducing churn, increasing customer lifetime value (LTV), and ensuring a positive online experience.

+23%

Lift in average revenue per visitor (RPV)

+10%

Lift in customer lifetime value (LTV)

“Potential customers needed to see the value of our new product, Kaspersky Security Cloud. We had to more effectively demonstrate the importance of this adaptive technology in order to better serve customers and meet sales objectives.”

William Sinagra, Sr. Director of Online Sales

North American, Kaspersky Lab

The Solution — MarkeLinc’s Intelligent Live Chat

Kaspersky Lab continued its successful use of MarketLinc’s intelligent live chat solution because it:

  •  Improved engagement to convert visitors to customers and boost repeat business.
  • Helped customers more easily understand the value of a new security cloud product.
  • Increased RPV & LTV by encouraging customers to buy toptier, multi-year protection.
  • Offered reliable, scalable technology backed by proactive, helpful service and support.
  • Operated on a pay-for-performance model that was cost-effective and practical.
  • Included a fully managed turnkey end-to-end solution.

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