MarketLinc created a lift of 81% in revenue for Nuance within the targeted test group vs. the control group. Overall website revenue increased by 17%. These results are significant because the target prospects, who entered the site unsure which product would best meet their needs, were converted by MarketLinc at a rate 142% higher than the control group. In addition, the target group was converted with a 78% higher order value than the control group that converted on their own.
“We’ve increased profits, revenue and conversions by a significant margin through our partnership with MarketLinc. In addition, we’ve improved awareness of existing and prospective customers in near real time. There is no question this partnership is a success.”
Global E-Commerce, Nuance
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