PC Tools has seen a significant improvement in conversion metrics since working with MarketLinc. The company has also gained better insight into the traffic patterns of its prospects, and has been able to optimize the customer experience through different chat placements based on where visitors are in the purchase process.
“We’ve increased conversions on existing target traffic by 19% and grown order values in the same group by 40% during the initial phase of our partnership with MarketLinc. In addition, we’re converting customers who come to our site looking for free product into orders of three and five year licensing terms – an incredible result.”
Erich Andren, Global E-Commerce Director
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