From customer engagement to conversion rate optimization to proving ROI with analytics, read the latest on how to make sure you’re serving your customers intelligently.

Live Chat Maturity: What the Most Profitable Programs Have in Common

You already know that live chat is a powerful tool that has fundamentally shifted the way consumers connect and interact with brands. This type of real-time connection has quickly earned its place as the preferred method of digital communication. As...

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Incremental Revenue: The Live Chat Metric You’re Probably Missing

Live chat can be one of the most effective conversion strategies on your site , but many businesses fail to realise its full potential because they don’t know what they don’t know. They think they’re making the most of their...

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Top 5 Ways To Optimize The Live Chat Experience

Are you effectively serving your customers through live chat? The answer to this question can mean the difference between a lucrative program that maximizes revenue lift and your customer’s experience  with your brand, and one that accomplishes the exact opposite....

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Why Effective Measurement is Key to Live Chat Success

Are you struggling to measure the effectiveness of live chat? Do you have limited visibility into the ROI of your program? Or, are you delaying live chat adoption altogether because you have no way to prove its potential value? If...

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6 Ways To Avoid Support Requests In Your Sales Chat Program

From small businesses with relatively low website traffic all the way up to enterprise companies with millions of site visitors, many of our customers approach us with a similar problem—a sales team that is spending too much time in chat...

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Part 5: Keys to Effective Measurement With Live Chat

Congratulations! You’ve made it to the final installment of this five-part series where we’re breaking down exactly how to optimize your approach to live chat. Here’s a quick overview of what’s been covered so far: Part 1: Are You Serious...

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Part 4: Keys to Effective Engagement with Live Chat

In this series, we’re on a mission to help you optimize your live chat function. In part one, we explored the warning signs of an unoptimized approach to live chat. In part two, we laid out three steps to help you prioritize...

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Part 3: Keys to Effective Testing with Live Chat

In this series, we’re breaking down exactly how to optimize your live chat investment through four fundamentals: targeting, testing, engagement, and measurement. If you missed out on part one or part two of the series, consider taking some time to...

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Part 2: Keys to Effective Targeting with Live Chat

As we mentioned in part one of this series, the best live chat features are optimized across four key pillars: targeting, testing, engagement, and measurement. Today, we will explore whether targeting, or lack thereof, may be holding you back from...

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